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Sampling is the process of selecting a small group (sample) from a larger population in such
a way that the sample represents the entire population.
• Population: The whole group you want to study (e.g., all mangoes in the orchard, all
students in a school).
• Sample: A smaller group chosen from the population (e.g., 50 mangoes, 100
students).
The idea is simple: instead of studying everyone, we study a few carefully chosen ones,
and then generalize the results to the whole population.
Why Sampling?
• Saves time and money.
• Makes research practical when populations are too large.
• Helps in quick decision-making.
Methods of Sampling
There are many ways to select a sample. Let’s explore the main ones, with examples to
make them clear.
1. Random Sampling
This is like drawing names from a hat. Every member of the population has an equal chance
of being selected.
• Example: If a school has 500 students, and you randomly pick 50 names from a list,
that’s random sampling.
• Advantage: Simple, unbiased, and fair.
• Disadvantage: Sometimes difficult to ensure true randomness in large populations.
2. Systematic Sampling
Here, you select every k-th member from a list.
• Example: Suppose you have a list of 1,000 households. If you decide to pick every
10th household, you’ll get 100 samples.
• Advantage: Easy to apply and ensures spread across the population.
• Disadvantage: If the list has hidden patterns, it may introduce bias.
3. Stratified Sampling
The population is divided into groups (called strata) based on characteristics like age,
gender, or income. Then samples are taken from each group.
• Example: In a college, students can be divided into strata like Arts, Science, and
Commerce. If you want 60 samples, you might take 20 from each stream.